Saving Promise is a national nonprofit organization dedicated to domestic violence prevention and awareness. The founder of the organization is an author and survivor with an extremely compelling personal story of domestic violence.

Strategy

• Raise the organization’s profile to a national level and differentiate from more established domestic violence organizations.
• Leverage current events as opportunities to contribute to national conversations around domestic violence and urge greater action from policy makers and citizens. •

Results

• Secured high-profile broadcast news segments with several outlets, including MSNBC’s Melissa Harris-Perry Show, Fox5, and Huffington Post Live.
• Generated feature stories in The Washington Post, Chicago Tribune, JET, MSNBC’s The Grio, Huffington Post, and Soujourner’s  Magazine.