Elite Secrets Bridal, Baltimore’s premier destination for bridal fashion and beauty, came to us wanting to increase organic traffic online and to their shop. They needed a dedicated team to audit their current strategy, identify the gaps in their current marketing initiatives, and create viable solutions to reach their goals.
They were consistently posting on their blog, but not seeing much high-quality traffic.
Strategy
- Plan content and SEO audits to identify inconsistencies in tone, voice, and messaging.
- Conduct keyword research to lay the foundation for our future content strategy.
- Elevate the owner’s professional brand by positioning her as a thought leader in her industry.
- Publish weekly content from Elite Secrets Bridal that builds trust and educates key audiences on events and trends.
- Generate brand awareness through press wins, positioning the brand as the leader in bridal beauty.
- Build up the Elite Secrets’ library of owned media by creating engaging content for the company’s blog, ebooks, web copy, email, and ad campaign.
- Help the brand develop strategic partnerships with vertical brands for cross consumer engagement.
Results
Through our partnership, we helped Elite Secrets to solidify reputable media placement for brand awareness and credibility, to see performance and share numbers increase, to amplify its SEO keyword campaigns, to help their team address customer pain points, and to nurture leads.
